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How to commission & 3D pipeline

How to Commission

Contact us by email or phone to discuss your requirement. If you would like an estimate, then please detail the project and supply us with any supporting material so that we can fully understand the brief.

Before a project commences, we will often meet the client to discuss the project, although this is not always necessary. In fact, some of our projects are conducted without meeting the client, especially if meetings are unnecessary, or the distances make it impractical.

Project development stages

The client will be kept informed of the project development, and we will produce work-in-progress material such as stills, animatics, and animation clips. Multiple stages of approvals with the client may be undertaken before the final video or project is complete.

How long does a project take?

Every project is bespoke to the client's requirements, and depending on complexity, project durations range from days to months. We will agree delivery time scales with the client and where required, will tackle urgent fast-turnaround projects. We are a flexible team; for instance we successfully delivered many 3D photo-realistic graphics projects for Dyson where the deadlines were unimaginably tight and inflexible.

How much does it cost?

Organisations like to know the bottom-line cost for a project and this is generally the way we work — agree a price for an established goal. However we can also work on an ad-hoc basis providing rapid support when needed, acting like a virtual in-house team. We can adapt and advise during the lifetime of a project to maximise the clients investment and suggest costs savings where appropriate.

3D production pipeline

The steps involved in the production of 3D are briefly illustrated in the overview diagram to the right. 3D Animations generally have more stages than stills, whereas stills may not always require all the stages (no animatic, storyboard, animation, and often less post-production).

What materials do we need?

Depending on the type of project, there are usually ways of helping us in the early stages that will smooth the production process significantly, and ultimately have an impact on the final costs and delivery schedule. Every project is different, but we will often ask for as much information as is necessary to complete the brief. We regularly work under NDAs and security is paramount. Information that we often require may include sketches, photographs, 2D and 3D CAD, and product samples.

3D Graphics specific information

Wherever possible please make all efforts to supply CAD data as this will speed up this stage of production and keep costs to a minimum. Please be aware that creating a 3D model from scratch using reference material can be labour intensive, and that the time taken is generally proportional to the accuracy and detail of the final model. This process can be accelerated if the client supplies us with existing 3D CAD models, but 3D models do not always translate perfectly and may require further work to either clean-up or enhance the model before our use.

Where the client cannot supply us with a CAD model, the 3D model will need to to be constructed by ourselves or sourced from a third party such as an online 3D model reseller. Reference material supplied by the client will help us in geometry creation.

Supplied image information

Please supply images such as logos at the highest resolution possible to ensure that our final output is of the highest quality. For bitmap images, lossless formats are preferred, eg TGA, TIFF, PSD. 'Lossy' formats such as JPEG, GIF, and PNG may be satisfactory but be aware they generally lose quality when saved, compromising quality.

Delivery and output formats

Where the output is digital, delivery is usually via FTP. Other methods can be arranged if required; in the past when physical delivery has been crucial to meet deadlines, the project has been couriered to the client.

Depending on the type of project and requirements, we can supply a range of final output formats which depend on the client's requirement.

Terms and conditions

Please contact us for contractual information


3D Production Pipeline

BRIEF
STORYBOARD
(if applicable)
ANIMATIC
(if applicable)
CAMERAS & ANIMATION
(if applicable)
LIGHTING
& shader refinement
FINAL OUTPUT
MOVIE / STILL / INTERACTIVE
Showreel
Showreel

NEWS

Our bid-support CGI graphics supported BMT DSL's succes­sful bid to become design contr­actor of the new Norwegian Logistics and Support Vessel

Bid support graphics

The BOTT GmbH commiss­ioned us to create 3D CGI promo­tional video for the Modulo storage system and to supply 3D CGI assets for the Vario system online config­urator tool

Interactive 3D configurator

Defence Imaging create stunning CGI visuals for the new for the new Royal Navy Tide Class MARS Tanker. Commiss­ioned by the MoD, these are the primary images of the new vessels

3D visualisation of ships

We created a range of CGI movies for Shell's global market­ing campaign for its V-Power and Nitro+ fuel brands

Shell 3D anaimation

Ultra high resol­ution 3D way­find­ing info­graphic signs for 27 Dubai Metro stat­ions. These info­graphic displays are now inst­alled through­out the Dubai Metro system

3D Infographics for signs

Our Defence Imaging arm worked in a design develop­ment role with Karrimor SF in the develop­ment of various load carr­iage systems, includ­ing the British Army's new patrol pack

3D design support

Our CGI videos and visuals of MBDA's new Sea Ceptor missile are rel­eased inter­nation­ally. This core UK Complex Weapons prog­ramme will replace the Sea Wolf, ASRAAM and Rapier missile systems

Computer visualisation of missile

We produced a promotional video of Atlas Elektronik's mine clearance systems. Including live action, 3D animation, and professional narration, the video was an essential component of a recent high-level presentation.

Product video with 3D CGI, live-action, and narration

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